What is Creative AI Club?
Creative AI Club documents the people, work and ideas shaping how creativity is changing with AI.
We go beyond the finished image, film or campaign to understand how the work actually happened. Where the idea started. What got explored. How AI changed the process. What the technology made possible. And where human taste, judgement and craft still made the difference.
Each edition focuses on one person, studio or creative practice. Art-directed with them. Numbered and kept. Together, they form a growing archive of how creative people are actually working with AI now.
The work is changing. We want to understand how.
There is no shortage of finished AI work online. What is harder to see is everything that happened before it.
Creative AI Club is interested in the thinking, decisions, experiments and process behind the output. The references that changed the direction. The ideas that were killed. The tools that actually mattered. The moments where AI opened something up, and the moments where the human had to take control.
It is inspiration you can actually use.
Three ways in
01 — 03Editions
Numbered digital profiles that go deep on one person, studio or creative practice.
Their work. Their process. Their point of view. How they use AI. What they have learned. What they think is coming next.
The Feed
The Feed tracks what is happening across AI and creative as it moves.
New models. Campaigns. Experiments. Production shifts. Interesting work. New ways of making. Opinions and ideas worth paying attention to.
The point is not to repeat the news. It is to ask what changed, why it matters and what it means for people making creative work.
Get featured
Creative AI Club is always looking for interesting people, studios, agencies and work to feature.
You do not need to be famous. You need to be doing something worth looking at.
If you are using AI in a way that changes how you think, make, direct, design, produce or develop creative work, we want to see it.
Stay close to where creative AI is going.
New editions when they land. Feed stories worth knowing about in between.
The people, work, ideas and shifts shaping creative AI, sent when there is something worth seeing.
SubscribeCreative work is changing. Stay close to the people, ideas and shifts shaping it.
Heista is the creative development workspace behind Creative AI Club.
It helps creative teams move from brief to idea to campaign by making the development process visible. Explore more directions, develop stronger ideas and bring the work to life across image, film and everything in between.
Creative development
Turn briefs into visible creative directions. Explore territories, ideas and executions while the thinking is still happening.
Visuals
Develop the art direction and build campaign worlds across product, lifestyle, talent, social, storyboards and executions.
Motion
Take ideas into motion, from pitch films and previsualisation through to finished campaign work.