The Feed12.10.2026roastbrief.us

Live New York footage, then Flow makes the city play along

SuperHeroes and EtherealMoon layered Google Flow Veo and Omni into a real Marc Jacobs Beauty shoot for How to New York.

Live New York footage, then Flow makes the city play along

The useful craft move is hybrid, not all-AI. For Marc Jacobs Beauty's How to New York, SuperHeroes shot creator Vienna Skye live in the city with director Mike Klubeck, then EtherealMoon used Google Flow's Veo for scene generation and Omni for stills so subway cars and bodegas could react around her.

Eleven films came out of that mix. If you are pitching AI on a brand job, this is the argument: keep the human performance, expand what the camera could never afford.

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