Muscle Beach opens as a hybrid AI production studio

Another studio launch only lands if the work is already shipping. Muscle Beach, led by director Tomás Peña, opened as a production and post house that directs hybrid commercials, music videos and features with live-action and AI in the same pipeline.

The debut sits next to La Zowi's Gordo and TK MAMI's Josea, both cut through that hybrid process. Peña's line is the one to steal for client rooms: tools change, standards should not, and every frame still has to be any good.