Senior creative and marketing leaders on how AI is changing the way ideas are developed, tested and produced.
Brand Perspectives 2026 brings together views from senior leaders across major brands. One of the clearest tensions is abundance — more ideas, more versions, more assets, not necessarily better work.
In some cases it simply creates more choices, more testing and more opportunities to lose conviction.
Stronger control over start frame, end frame and motion is pushing generated video closer to something you can direct.
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Faster generation, stronger editing and better reference control make AI image-making feel much closer to a real creative workflow.
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