AI characters are starting to move from campaign assets to ongoing brand presence.
MIRAI is interesting less as a one-off CGI character and more as a bet on presence — a virtual human designed to return and stay recognisable over time.
For brands, that shifts the creative problem from casting a face for a spot to deciding whether a character can hold attention across channels without collapsing into a gimmick.
Senior creative and marketing leaders on how AI is changing the way ideas are developed, tested and produced.
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Stronger control over start frame, end frame and motion is pushing generated video closer to something you can direct.
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Faster generation, stronger editing and better reference control make AI image-making feel much closer to a real creative workflow.
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