Realtime voice creates new ways to make interactive campaigns — and a new way to develop ideas out loud.
GPT-Live makes realtime spoken interaction feel like a surface you can design with, not just another control layer for a chatbot.
The useful question for agencies is whether a brief, a character or a live experience becomes better when people can talk to it and get something back immediately.
AI characters are starting to move from campaign assets to ongoing brand presence.
Read
Senior creative and marketing leaders on how AI is changing the way ideas are developed, tested and produced.
Read
Stronger control over start frame, end frame and motion is pushing generated video closer to something you can direct.
ReadNew editions when they drop. The best of the Feed in between. One email, no noise.