Native sound, stronger reference control and much faster iteration are pushing AI video closer to something creatives can actually direct.
MiniMax H3 lets creatives shape video with more than text alone — visual references, motion references and sound together. That makes it easier to keep characters consistent and build scenes where sound is part of the idea from the beginning.
Faster versions return clips quickly enough that testing a camera move, performance or pacing starts to feel more like iteration than rendering.
Realtime voice creates new ways to make interactive campaigns — and a new way to develop ideas out loud.
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AI characters are starting to move from campaign assets to ongoing brand presence.
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Senior creative and marketing leaders on how AI is changing the way ideas are developed, tested and produced.
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