Leo Singapore's new Standard Chartered brand film for the bank's Formula 1 partnership builds on the platform "Now is your time". Working with TINO of Stink Films and AI director Marcello Costa, the team combined real photography with AI-generated environments to invent camera perspectives and moments around F1 assets that a traditional mid-season shoot could not reach.
Every asset was made for the campaign rather than pulled from third-party imagery, so the agency kept control of the visual world across touchpoints. Group ECD Asheen Naidu put it plainly: creatives have always imagined worlds that were hard or impossible to produce; here AI opened access while human judgement and craft stayed central. The work launches ahead of the Singapore Grand Prix (9-11 October 2026), then rolls to Hong Kong and the UAE.
