Asahi Super Dry's "The Infinite Can", with Havas London and POP, needed hundreds of unique can and environment variations with artist Hisham Akira Bharoocha's signature, including a Piccadilly Lights takeover that never repeated the same board. Off-the-shelf generators were not enough, so POP built the Asahi Fusion Designer inside Vermeer.ai to translate and scale that artistic language.
The team replaced random seeds with "seed-artwork" that influences can and environment from dialled ingredients. Structured prompts, zone maps that protect the label, and outpainting around a fixed can beat naive composition prompts. Small typography stayed a non-AI process after models failed pixel-perfect type. More than 400 artworks shipped through a review workflow with approval ratings; human craft was front-loaded into the framework while judgement stayed human.
