Rival's launch campaign for DuckDuckGo's Duck.ai turns a research insight into a single visual: people feel watched while asking AI their most personal questions. Giant, clumsy, evil eyeballs bounce toward people mid-conversation; Duck.ai arrives as the relief that private AI chat does not have to cost privacy.
Partizan produced three :30s titled "Prying Eyes", "Office" and "Skincare", directed by Matt Baron. The package runs TV, CTV and YouTube with a strong Meta and TikTok presence, plus OOH and audio extensions, for at least 14 weeks through early Q4. Duck.ai is positioned as free, no login, anonymous, and kept out of training data.
